ADA and SCA have made a submission to Liquor & Gaming NSW on the proposed amendment to the regulation on undesirable products.

We’ve lent on the rationale from ABAC on Hard Solo to stress that any amendment to the regs should only apply to alcohol products led by soft drink brands – and not the reverse (i.e. products led with alcohol brands, like Jim Beam and cola).

It is important that we support the proposal on these grounds, as our failure to do so may result in a broader/ more restrictive definition at some later stage which may limit our members’ product innovation.