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INDUSTRY partners

ADA works with others to maintain integrity.

Australian Distillers take our leadership role within the industry seriously. That is why we are members of other industry associations that promote the responsible promotion, marketing and consumption of alcohol.

The Alcohol Beverages Advertising Code Scheme.

Australian Distillers Association are a signatory to the ABAC Scheme. In doing so, there is a benefit to the members. Direct signatories to the ABAC Scheme receive the following benefits:

    • Public recognition on the ABAC website of their signatory status
    • Significantly reduced pre-vetting fees
    • Advice of any changes to:
        • ABAC publications (ABAC Code, Guidance notes & Rules & Procedures)
        • Pre-vetting procedures and fees
        • Complaints adjudication procedures
        • Non-member signatory administration fees forms and procedures
    • Opportunity to provide feedback on proposals for material changes to the Code or procedures and a quarterly summary of adjudication decisions made in the previous quarter

The ABAC Scheme is the centrepiece of alcohol marketing regulation in Australia. It is a not for profit organisation established to promote the marketing of alcohol beverages occurring responsibly and consistently with standards of good practice via regulation, education and advice. The ABAC Scheme is:

    • administered by a Management Committee which, along with government, includes representatives from industry and advertising;
    • quasi-regulatory in nature as the Australian Governments are represented on the Management Committee and a Professor of Public Health, nominated by government is part of all adjudication panel hearings; and
    • funded by industry via membership levies, direct signatory fees and pre-vetting fees.

The ABAC Scheme is not the only set of rules affecting advertising in Australia. Alcohol advertising must also comply with other applicable laws and codes, for example:

    • Federal Competition and Consumer Act and State Fair Trading legislation
    • State and Territory Liquor Licensing alcohol promotion requirements;
    • Australia New Zealand Food Standards Code
    • Australian Association of National Advertisers Code of Ethics
    • Commercial Television Industry Code of Practice
    • Commercial Radio Code of Practice
    • Outdoor Media Association Code of Ethics and Alcohol Advertising Policy

ABAC website

Alcohol Beverages Australia

As the national body representing the interests of drinks manufacturers, distributors, retailers and the 16 million drinkers of alcohol beverages in Australia, ABA aim is to create a sustainable alcohol beverages industry to support the livelihoods of half a million Australians.

ABA represents everyone in the industry – from the award-winning makers, to the warm hospitality, tourism and retail workers who deliver drinks to enjoy as part of a balanced lifestyle.

ABA advocates for the industry ensuring regulations are balanced for long term sustainability and certainty in the market, while working with all stakeholders to minimise the harms associated with alcohol misuse.


Spirits and Cocktails Australia

Spirits & Cocktails Australia is the peak body for the Australian spirits industry. Their vision is to promote a safe and vibrant spirits sector, which reflects Australia’s mature drinking culture and creates opportunities for sustainable growth and economic development.

Spirits and Cocktails Australia represent spirits producers involved in the manufacture, marketing and sale of spirits throughout Australia, from global importers to local distributors. The supply chain stretches from ‘farm to glass’, incorporating primary producers to the hospitality and tourism sectors.

The spirits industry directly supports over 53,000 jobs in spirits manufacturing, retail, wholesale and hospitality, contributing $11.6 billion in added value to the Australian economy. Eighty per cent of what Spirits and Cocktails Australia members sell in Australia is produced in distilleries and manufacturing plants throughout the country.

Spirits and Cocktails Australia and Australian Distillers Association are members of each organisation and have a commitment to working together to build a stronger spirits category.


Australian Distilled Spirits Awards

Established in 2015, the Australian Distilled Spirits Awards is the first and only national awards program recognising excellence in Australian distilled spirits and liqueurs. ADSA is the only spirits awards the Australian Distillers Association endorses.


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Australian Distillers Association

Suite 1601, 447 Kent Street, 
Sydney, NSW, 2000

ABN 77 622 845 275

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