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27 Feb 2023 3:16 PM | Anonymous member (Administrator)

The partnership with the Victorian Government for the $5million per year over the next four years has been progressing successfully.

Industry and Government has agreed to four streams for the funding.

Stream One – Jobs and Skills

  • Industry Analysis: Engagement of a consultant to undertake industry analysis including potential forward plan for the sector.
  • Industry support: Engagement of a Full time Industry Development Officer
  • Education and Training: Development of the National Distilling Institute (more below)
  • Promotion to encourage Uptake of existing programs, including mentoring and concierge and core business support.

Stream Two – Boosting Visitor Economy

  • Delivery of a grant program that will increase visitor flow through distillery doors. Eligible expenditure to be capped at $70K per enterprise that has a distillery door, with co-contribution.
  • Development of an interactive map for Victorian distillery doors.

Stream Three – Infrastructure

  • Support for individual businesses to increase business capability and efficiency through investment and improvements in on-site infrastructure.
  • $20K per enterprise that does not have a distillery door, must be used on safety or sustainability.

Stream Four – Export market development

  • Identification of current export development activities in Global Victoria such as outbound or inbound trade missions and develop additional distiller streams.
  • Development of a dedicated distillery page on the export hub that includes information on export requirements, market access issues for key markets, FTA information.
  • Analysis on specific market opportunities and requirements for Victorian spirits to targeted markets.
  • Review of other similar sector export strategies

The Victorian Government has funded a position of an Industry Development Officer to assist in the Victorian Distillery Door Program. The grant was provided to the Australian Distillers Association to recruit and manage the role. Funding is confirmed for 18 months, but is expected to continue, subject to meeting the grant objectives. Whilst Richard is managed by the Australian Distillers, the strategy and direction comes from Spirits Victoria Association. Victorian members are encouraged to welcome Richard to the role and reach out to him if you have any issues. Richard can be contacted below.


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Australian Distillers Association

Suite 1601, 447 Kent Street, 
Sydney, NSW, 2000

ABN 77 622 845 275

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