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20 Oct 2022 1:37 PM | Anonymous member (Administrator)

ABAC have now completed a follow up of the issues arising from the recent compliance monitoring project. The ABAC Management Committee is waiting for the JWS Research report which has been delayed as the project leader is currently on extended leave. There are now three useful resources for ensuring responsible placement of alcohol marketing.

The Paid and Placed and Organics Marketing compliance checklists have been approved at the last ABAC Management Committee meeting and they have been placed on the ABAC website. There is now a paper that outlines the age restriction controls and platform policies available for Facebook and Instagram for both brand accounts and influencer posts. The latter document arose from queries raised during the compliance monitoring project.

Members should let your staff know: -

  1. The importance of applying age restriction controls to a brands digital marketing, including requiring influencers to age restrict their Facebook and Instagram posts promoting an alcohol brand (AW&G have started this);
  2. The importance of marketing teams being familiar with the attached resources;
  3. and encourage relevant staff (in particular marketing teams) and also their agencies to sign up to receive ABAC news via this link.(ideally this link should be included in induction materials for new marketing staff, or a new agency).

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Australian Distillers Association

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