Endeavour Group has unveiled its first Trade Supplier Charter, which builds on existing policies and initiatives, and Complete Liquor, established by data and insights company Circana, as a data tool for retail liquor trade suppliers.

Complete Liquor will give liquor trade suppliers access to a free report offering a top-level overview of the beer, wine, spirits and pre-mix categories, providing a clear and comprehensive market perspective.

Endeavour Group CEO and Managing Director Steve Donohue said the Trade Supplier Charter and Complete Liquortool demonstrate Endeavour’s focus on strong partnerships and innovation.

“We have doubled the number of small suppliers we work with since 2018, and now 90 percent of what we range is sourced from independent, small suppliers. Importantly, some of the most popular drinks we sell today didn’t exist two years ago, which is a testament to their responsiveness to changing customer preferences,” Donohue said.

“After three years as a standalone company, we are pleased with our progress in building long-term partnerships with our suppliers, but we are always looking for ways to improve.

“From the introduction of 14-day payment terms for smaller suppliers, the launch of Dan Murphy’s Marketplace to give suppliers more routes to market, and hosting regular Supplier Forums and sharing data and insights, our track record demonstrates this.

“We want to promote mutual, sustainable growth with our suppliers, we want to drive innovation, and seek to promote high standards of ethical conduct. That is why our Trade Supplier Charter is built on three principles: transparency, simplicity, and genuine collaboration.

“By taking a transparent, simple and collaborative approach to our discussions with suppliers, we have heard consistently of the need for quality data and insights to help guide their decision-making.”

Paul Hinds, Managing Director, APAC, Circana said: “Circana’s Complete Liquor is designed to help identify opportunities and streamline decision making by offering the most comprehensive view of the market to suppliers and retailers. Combining unmatched measurement capabilities and our deep industry expertise, we are excited to partner with retailers across the liquor sector to provide the first single source of truth for the industry.”

by Andy Young
The Shout.
September 16, 2024