If you are the ADA primary contact, you would have received an email from Deloitte Access Economics inviting you to complete a survey about your business.

This work has been commissioned by Spirits & Cocktails Australia with the support of Australian Distillers Association, to provide an updated picture of the industry’s current economic contribution and potential for growth.

The survey includes up to 50 questions relating to your finances and operating model; manufacturing production, distribution and sales; workforce demographics and more.

I apologise in advance for adding to your workload at a busy time of year for our industry.

However, I must emphasise that your participation in this research is absolutely critical to ensure we have robust and credible data to underpin our advocacy and engagement with government and stakeholders.

I want to stress that only aggregated responses will be reported in the final research. Your individual responses will not be made available to Spirits & Cocktails Australia, the Australian Distillers Association, or any other party.

Deloitte Access Economics is contractually obliged to treat your survey responses with the utmost confidentiality. They will be destroyed once the project has been completed.

I’m sure you will agree that the stakes have never been higher for our advocacy efforts with spirits excise having recently surpassed $100/LaL

To help motivate you further, Spirits & Cocktails Australia has donated some fantastic incentives to participate in this research:

• 1st Prize – five tickets to the 2024 Australian Distillers Annual Conference and a $5,000 travel voucher

• 2nd Prize – two conference tickets and a $2,000 travel voucher

• 3rd Prize – One bottle of the Australian Distillers Association’s extremely rare ‘Collaborative Blend’, celebrating 30 years of Australian Whisky.

The survey is divided into core questions and supplementary questions. You will need to complete the entire survey to be entered into the draw to win these prizes*.

Please note that Deloitte Access Economics will only be sending the survey to the Primary Contact in the Australian Distillers Association’s member database.

If that is not you, please ensure you remind them to complete the survey by COB, 1 December so that your company is entered into the draw.

Thanks for your participation in this important project. Please contact Michael Sugg with any enquiries on 0481 177 160 or email.

Regards,

Paul McLeay
Chief Executive

* See full prize draw terms and conditions.