London Dry Gin under the microscope - understand the tools you can utilise to craft and define unique products and provide a real point of difference in a crowded marketplace.

London Dry Gin under the microscope - understand the tools you can utilise to craft and define unique products and provide a real point of difference in a crowded marketplace.

By combining targeted chemical analysis with sensory profiling, producers can gain an understanding of the subtle nuances in aroma and flavour characters for different gin products.

In this webinar, Australian Distillers Member Affinity Labs, will share their recent research and show you how tools can be used to craft and define unique products and provide a real point of difference in a crowded marketplace.

Understand how to tailor your process and product to meet specific consumer desires and needs, before the tonic water and garnishes add the final flourishing touch.

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This event is free to Australian Distillers Members and non-members can register for a fee.

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Affinity Labs recently commissioned a benchmarking study, focused on classic London Dry style gin products. This included iconic South Australian products alongside a selection of inter-state products and market leading global gin brands.

The aim of this study was to generate objective chemical data and aroma/flavour profile information that allows producers to understand stylistic differences and key compounds that influence consumer perception and enjoyment.

The market leading gin products (Tanqueray, Hendrick’s, Gordon’s and Bombay Sapphire) showed dominant coriander and pepper characters (as well as juniper, of course), while some of the SA gins were characterised by elevated orange, cardamom, confection and floral characters. Some of these also showed relatively high (but still safe) concentrations of fusel alcohols, imparting pungency to the spirit, as well as high levels of terpenes. Some of the gins also displayed noticeable fruity characters, due to elevated levels of some ester compounds. 

Neil Scrimgeour, Affinity Labs, will share the research data and the tools you can utilise to craft and define unique products and provide a real point of difference in a crowded marketplace.